The International Organization for Migration (IOM) Budapest Office was implementing – in partnership with the National Police Headquarters – a nation-wide awareness raising campaign with funding granted by the EU’s Internal Security Fund (ISF) and the Ministry of Interior.

The “BBA-5.4.4 Be aware! campaign to Curb Trafficking in Human Beings” was launched on 1 April 2017 and ended on 31 December 2018. Its purpose was to draw attention to the fight against human trafficking and the phenomenon of exploitation, targeting both the vulnerable groups and the general public in Hungary. With the message of the campaign, implementers have reached millions of citizens in order to raise social awareness and help preventing victimization. Not only those who are at immediate risk of trafficking were targeted with the direct preventative messages, but also the general population living in areas most affected by human trafficking. The goal was a better-informed society whose members are aware of the phenomenon of human trafficking, the tools most commonly used by criminals, and where they can turn for help. Increased awareness reduces the likelihood of becoming a victim. The project was fully in line with the goals of the National Program for the Internal Security Fund since it facilitated efforts to fight human trafficking and contributed to prevention of victimization. The Ministry of Interior and IOM as the program implementer, are currently discussing the possibilities of continuing to further apply some elements of the awareness campaign in 2019 and onwards. Using a variety of communication tools, the project implementer drew the public's attention to the relevance of the fight against human trafficking on online, social media, and offline platforms as well.


Information was provided to those interested in the subject on the website, the Facebook profile and Instagram page of the campaign with short posts interpreting and disseminating related information and experience of victims. Posters, printed and electronic information material, warnings about the dangers of sexual and labor exploitation were disseminated and open public information sessions in affected rural towns were organized. Furthermore, a Youtube channel, two short videos (one of them reflects on the dangers and process of becoming a victim of sexual exploitation and the other one does it in relation to labor exploitation), and a call for billboards’ theme competition for secondary school students have lengthened the list of tools and results of the project.